British Ceramic Tile launched an online website to capture and engage the consumer market and broaden their sales revenue in July 2017.

The rationale for this was to broaden their market audience, capture a growing digital online savvy shopper and promote the company brand and name in line with the brand refresh.

The brief was to support the website with visually engaging content and email campaigns to drive traffic to the site generating sales.

A couple of campaign examples shown here:

• Winter sale 2018
• National Tile week 2018

The results of 2018 sale campaign:

• Uplift in YOY Revenue of +33%
• +20% increase in click-through rate on email campaigns
• +25% increase in orders from email campaigns