The Company
Elevation Recruitment Group is an employee-focused, multi-disciplined recruitment business that specialises in permanent, interim and temporary recruitment.
The Challenge
To manage the brand across its many disciplines driving focus to the level of service and expertise of the company, keeping a coherent brand identity to instill trust whilst the company grew and expanded.
Approach
Recruitment businesses can have a bad name, the use of bright colours gave an uplifting inviting and friendly approach to the branding portraying many of its staff by nature, each colour identified a significant sector for recruitment, eg Accountancy and Finance, Engineering and Manufacturing, Human Resources, Marketing, Sales and Executive Search to name a few.
The Outcome
A strong visual identity led by colour to identify Elevations many specialist disciplines, gave it stand out within the market and a friendly inviting informative and approachable feel.