British Ceramic Tile licensed several brands, Laura Ashley, Ted Baker, V&A and Conran+ Partners, this was a great collaboration for British Ceramic Tile as they all have their unique selling points and market audiences.

The collaboration with Laura Ashley was strong, working very closely to achieve great outcomes in the interiors market, all photo shoots and imagery were shot using Laura Ashley furniture, kitchens and accessories.

The Laura Ashley brand is recognised internationally and so I was involved in producing design material for point of sale displays in-store and for events as well as packaging, all whilst adhering to brand guidelines and the brand ethos. These projects were very exciting to be involved in especially when we landed a couple of large retailers such as Lowe’s and Home Depot, in the American Market place.