National Tile Week – sponsored and generated by British Ceramic Tile, this was a campaign developed to promote tiles and support the interiors industry.

The campaign consisted of emails, social media posts, web banners, printed material such as supporting magazine and PR.

The results of this campaign in 2018:

• Customer site sales during the campaign: £35,000+
• Clicks delivered via digital advertising: 13,735
• Direct sales from email activity: £5,000+

The benefits of doing this campaign built collaborations with independent bathroom and kitchen suppliers which in turn created loyalty and trust. Giving them the knowledge to influence choices and educate consumers about tiles. The campaign also supported other industry specialists across the interior design sector.