OXO is dedicated to providing innovative consumer products that make everyday living easier. They study people – lefties and righties, male and female, young and old – interacting with products and identify opportunities for meaningful improvement. Their thoughtful, “question everything” process and relentless attention to detail uncovers the best solutions for life’s everyday tasks.

The Challenge

To develop some Point of Sale (POS) to represent the new TOP container and its unique non-spill push locking lid.

The POS and advertising delivered knowledge directly to the customer, in an informative way this launch was a great success in terms of uplift on sales based on POS material.