TED BAKER is a very well known high street brand and a great collaboration to work with. Ted likes to be a bit different and individual in their styling, having no brand guidelines, I had lots of artistic license, which is great for a creative to get their hands on!

Ted is also an internationally recognised brand and it was proposed growth in this area in our tender to renew the license with them last year that gave me the idea for the presentation. The Ted Baker Paradise Tile Range is the best selling tile for this brand and so the idea was based on a bird of paradise that is featured on the tile design, flying the net and discovering pastures new to set up in new areas! Ted spreads his wings!

As well as a power point in the booklet ‘shown’ was produced, this proved extremely successful with them as they asked for extra copies to show around the office and renewed the license for another 3 years!