The Company

Multi-award winning hairdressing brand with more than 50 years of experience in education, superior client service, and haircare expertise. TONI&GUY are high street hairdressers with a mainstream brand that has branched out into the retail sector with wet goods eg. shampoos and conditioners on sale in high street stores along with hair brushes and other electrical goods eg. hair dryers/straighteners making it a super brand with an ego to boot!

The Challenge

To give meaning to the electrical haircare market of TONI&GUY showcase each range with personality and a Unique Selling Point (USP).

Approach

To show the brand TONI&GUY as experts in their field whilst staying on top of the latest trends these products have a shelf life of a couple of years before packaging is revisited so artwork needs to be forward thinking, fashion driven and ahead of the times.

The Outcome

A product portfolio which comprises targeted audiences, all with different personalities just like their market audience. Supported with positioned advertisements, showing the diversity of the brand and its cutting edge trend-led style.